This five letter word has a small or a big space in every individual regardless of their status. Today Brands' name speak more than they actually are. Everyone wants to look good and especially look expensive. This is the reason they go for Brands without even thinking of how much they are paying for a product. The only thing which keeps bothering them is that whether that product would fair well in peoples' mind or not. And this opens the window for the trading world to keep hiking the prices of the products because they are absolutely aware of the scenario in the market.
We have thousands of brands in front of us in the market today, but which one to add to our carts becomes the problem here. So to reduce this, market introduces SALE which allow the people to take anything from anywhere. As soon as people get the news of sale they run, snatch, fight, stand in long queues, etc. This shows that how hungry they are to buy them. In order to be at par the celebrities, people tend to spend thousands on apparels to start with. After that comes the electronic gadgets. Today everyone wants the best gadget but the question is that do they really get what they spend thousands for? Laptops, Cell phones etc. each brand promises to give better services than the other one present in the market and when those going malfunctioning before their warranty period, is sometimes alarming to us. We freak out and go to the service centers where we ourselves are blamed for bad handling of the product.
The world is very dynamic today. People are getting richer and are becoming more and more vulnerable to spend extra than their usual budget in order to prove their status in society. The good thing about this is that people are getting stronger financially but then spending like this does not benefit them just for sake of show off. This creates jealousy and also conspiracies sometime.
This was all about owning the materialistic matters. Today even the educational and professional institutions have also developed their brands which keep no option for the common man but to get adapted to the situation. If you're a graduate from IITs or NITs then you're offered much more than other good institutions in India without being checked whether even you fit in that or not. That is not wrong because they worked hard, got into those prestige institutes and are finally rewarded but are they all eligible for that much hike that they get? Maybe. I had one personal experience regarding this, in an interview i was told you have a brand with you-MIT, my college, don't worry about getting selected in big MNCs. I was like, "what?" I am working all this on my own and in the end of the day i get selected because am from MIT not because who i m or what i have achieved? Yes, that big power is associated with each Brand.
The thing which comes out of this is that yes we all like brands and its power but why do we want to lose ourselves to them in order to achieve anything? Not convincing to me at least. Everything has its own price, so appreciate what you have and what you can afford. We make a product become a brand so why not make ourselves first and show the world who really we are. Try being distinctive than just a follower like every 80 in 100 people. Save more and spend more on charities and other useful matters and restrain yourselves to spend extra in order to just own expensive gadgets, automobiles and apparels for the sake of looking rich, there's much more than that waiting for you.
Thank You.....
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